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But you need her special (and surprisingly easy) application technique.
It’s easy to get swept up in the magical world of Charlotte Tilbury. She’s the makeup artist to some of the most beautiful and famous faces in the world, her product line is a top seller at Sephora, her foundation is the most hydrating option for mature skin, and other makeup artists agree that her must-have Pillow Talk Lipstick works for every skin tone.
Plus, her passion for her products is infectious. I recently jumped on a Zoom call with Tilbury to learn about her new Beautiful Skin Concealer, and it felt like my own personal infomercial with the icon. “I am ridiculously excited about this,” Tilbury began. “It’s been kind of a quest my entire career to have this incredible concealer come to fruition.” She went on to explain that what sets this concealer apart from many of the ones on the market today is that it’s formulated more like an eye cream than a makeup product. “Ten percent of the formula is made of active skincare ingredients including hyaluronic acid and niacinamide,” she says. “This helps to hydrate and brighten. And it’s what stops the concealer from doing what concealers tend to do—settle into fine lines and make you look older.”
You can use the medium-coverage concealer to cover up dark undereyes or mask a pimple, but you can also use it how Tilbury does: “I made this concealer to lift and brighten the entire face,” she says. “I think we’re all so tired trying to keep up with everything. And if you wake up in the morning, look in the mirror and think you look tired, then you tend to feel more tired, too. I’m here to do whatever it takes to get rid of that and to get us to feeling like the most beautiful version of ourselves.” Her application method is key to achieving this facelifting effect:
With a diagonal upward motion, you want to draw five lines of concealer across each side of your face: along your jawline, from underneath your bottom lip to the hollow of your cheek, from the corner of your nose to your cheekbone, across your eyelid, and across the center of your forehead. Then, with your fingers or a round makeup brush, blend the stripes into your skin using an upward sweeping motion. Here’s how I applied the stripes and how it looks after I’ve blended them into one side of my face:
You can apply foundation before or after concealer or skip it entirely. Tilbury does like to brush on her Airbrush Brightening Flawless Finish powder after blending the concealer. “I’ve got the driest skin in the world, and I can wear this powder because of its micro profile,” she explains.
To cover something up, you want to choose the shade that matches your skin perfectly. But for this facelifting technique, you want to go with a shade that’s one or two steps lighter than that. With 30 shades to choose from, Tilbury says she’s confident that she has the right one for you.
Kate Sandoval Box (she/her) is the Beauty Director at Oprah Daily. She has over 18 years of experience at national women’s media brands; and, in fact, started her publishing career at O, The Oprah Magazine. She’s also held beauty editor roles at Shape, Self, Latina, and Cosmopolitan. Kate tests hundreds and hundreds of beauty products that cross her desk each year and interviews many top experts, celebrities, and indie brand founders to bring you the best in beauty. Follow her on Instagram.
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