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If you are a TikTok lover, it is likely that you have come across viral videos of a creative makeup artist who transforms into different things, including cartoon characters, crazy coloured deep sea creatures and wild flowers within seconds of applying diverse make up products on her face.

The Viral Eye Cream That Smooths Fine Lines in ‘Just...

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Sydney Sweeney Just Got an Unexpected Ne

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If you’ve ever had the urge to spruce up your space, but you didn’t want to spend a lot and you wer

Rachel is a journalist, writer, and editor who specializes in the beauty and wellness industry.

She is a beauty expert at Dotdash Meredith, covering the best, safest products the industry has to offer for InStyle, Byrdie, Real Simple, Shape, Health, Travel + Leisure, and more. She is

How many eyeshadow palettes are in your collection? While eyeshadows are a staple in any makeup routine, they have a few downsides. For example, eyeshadows can be patchy, unsaturated, hard to blend, or have no staying power.

Cream eyeshadows can level up your makeup game thanks to their

Face rolling is one of the most advantageous methods you may include in your skin care regimen. Furthermore, Face rollers have been used in Chinese beauty routines for millennia, notwithstanding their current popularity on social media sites like Instagram and TikTok. You would not be confused

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We independently selected these deals and products because we love them, and we think you might like them at these prices. E! has affiliate relationships, so we may get a commission if you purchase something through our links. Items are sold by the retailer, not E!. Prices are accurate as of p

As POPSUGAR editors, we independently select and write about stuff we love and think you'll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work.

Although there's so much you can do with a concealer, I was i